Your Baby Can’t Read (and that’s just fine)

in 2011, CCFC filed a complaint with the FTC against the makers of Your Baby Can Read for falsely advertising that their infant video series taught reading. That complaint led to a landmark decision by the FTC against Your Baby Can Read. Now, a new study validates our complaint. Researchers found no difference in the reading skills of babies who used Your Baby Can Read and babies who didn't. In fact, babies can't learn to read. We hope these results will be a relief to parents pressured by marketers to push infants toward reading (and screens). They should also be a relief to babies who are now free to play, explore, and have fun with the adults who love them—activities proven promote learning in those important early years! You can read more about the study here http://www.theatlantic.com/education/archive/2014/02/study-babies-cant-learn-to-read/284067/.