The other day one of my friend was telling me that she was thinking about canceling the cable because she cannot control how much TV her son is watching. It is not easy for her to tell her son to turn off the TV, it turns easily to a struggle. Unhappily she was realizing that her son was not moving enough anymore and spending more and more time in front of the TV.
One of my friend had just canceled her cable to keep Netflix instead and was really happy with the result: No more commercial, only programs she approved, children still happy screening better programs.
So this is exactly what I suggested to my friend, Netflix appears to be a good alternative to TV. I am meeting a lot of parents who would like to limit their children screen time but do not know how. Most of them are mothers who also need to convince their husband that TV and video games are not good for the children. Many dads actually spent a lot of time in front of the screen, some for sport, some even for video games. So it makes it even more complicated for mothers to convince their children to reduce their screen time...
Netflix may be their best ally. And I would say that not exposing their children to commercials is already a great step forward.