Walt Disney Company to offer a full refund to anyone who purchased a Baby Einstein DVD

The Campaign for a Commercial-Free Childhood Reclaiming Childhood from Corporate Marketers

We've got great news. CCFC's ongoing campaign to stop the false and deceptive marketing of baby videos has had a stunning success. We've persuaded the Walt Disney Company to offer a full refund to anyone who purchased a Baby Einstein DVD in the last five years. The refund is only available for a limited time, so please help us spread the word now!


Our 2006 Federal Trade Commission complaint forced Disney to stop claiming that Baby Einstein videos were educational for infants, but the company made no move to compensate parents who purchased them.

We thought parents deserved better. So, with help from CCFC members like you, we kept the pressure on until Disney agreed to reimburse Baby Einstein customers.

The refund offer is a wonderful victory for families and anyone who cares about children. Recent research shows that screen time is not educational for babies. Now parents who purchased Baby Einstein DVDs, mistakenly believing the videos would make their babies smarter, can recoup their money.

You can help by spreading the word. Letting friends and family members know about the refund will help parents get their money back - it's also the perfect way to start a conversation about babies, marketing, and screen media. After all, a screen-free babyhood is a critical component of a commercial-free childhood.

What you can do:

1. If you've purchased a Baby Einstein DVD in the past five years, click here to learn how to get your refund: http://www.babyeinstein.com/%28S%283qnoffi1whnnnt55h2ljk355%29%29/parentsguide/satisfaction/upgrade_us.html

2. Share this email and our fact sheet on baby videos with any parents that you know.
3. Pass on news about the refund and our success on relevant blogs, parent listservs, and social networking sites such as Twitter and Facebook.

Thanks for all you do,

Susan Linn
Director, CCFC

The Campaign for a Commercial-Free Childhood
A Program of the Judge Baker Children's Center
53 Parker Hill Ave
Boston, MA 02120
www.commercialfreechildhood.org