I often compared TV and Tabacco. People who love to smoke do not want to know about the damage that cigarettes are doing to them and if you tell them they careless because their immediate pleasure is more important for them than the whole picture: their future...
The academic of pediatric recommends NO TV before 2 years old at least.
One could start by thinking about the power of REPETITION. All parents repeat over and over and over again little things like "say please and thank you", "brush you teeth before going to bed", or whatever is your priority in behavior, until one day, he get it. Well, repetition works... And that is exactly what people are doing with commercial :-)
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